The World Leader
in Alignment
Parts and Tools

Application Search

Select your vehicle to find the
alignment parts you need

Part Number Search

Know your part number? Enter the
number here for more information


 privacy Privacy Policy 


When we use words like “you,” your,” and “yours,” we mean the visitor to this website or any related site that we operate, as well as anyone who provides personal information to us.

When we say “SPC” or “we” or “us” or similar words, we mean Specialty Products Company, a Colorado corporation.

This Privacy Policy applies to personal information that we collect through the website at;  or any subsidiary or affiliated website (each a “site”), mobile application, or otherwise in the course of our operations.

We collect, use, and share information from and about you in order to offer and provide services described in one or more sites, apps, and/or other literature (the “Services”) and to operate our business.

What information does SPC collect?

The web site or mobile app collects various types, of information, such as:

  • Voluntarily provided information which may include your name, company name, email address, billing and/or credit card information etc., which may be used when you purchase products and/or services and to deliver the services you have requested.
  • Information automatically collected when visiting our website or mobile app, which may include cookies, third party tracking technologies and server logs.

Please rest assured that this site shall only collect personal information that you knowingly and willingly provide by way of completed forms and emails. It is the intent of this site to use personal information only for the purpose for which it was requested and any additional uses specifically provided on this site.

We may also gather information about the type of browser you are using, IP address or type of operating system to assist us in providing and maintaining superior quality service.

It is highly recommended and suggested that you review the privacy policies and statements of any website or mobile app you choose to use or frequent as a means to better understand the way in which other websites or mobile app garner, make use, and share information collected.

Use of Information Collected

SPC may collect and may make use of personal information:

  • To assist in the operation of our web site or mobile app
  • To provide services to you
  • To maintain and update the Services
  • To communicate with you about your account or the Services
  • To evaluate use of the Services
  • To improve the Services;
  • To prevent and detect fraud or misuse of the site(s), the Services and/or our other resources;
  • For any use that’s required by law, including, but not limited to, by subpoenas or court orders; and
  • To provide offers for products or services that might interest you.

With whom does SPC share information?


SPC does not now, nor will it in the future, sell, rent or lease any of our customer lists and/or names to any third parties.

SPC may disclose your personal information, without prior notice to you, only if required to do so in accordance with applicable laws and/or in a good faith belief that such action is deemed necessary or is required in an effort to:

  • Remain in conformance with any decrees, laws and/or statutes in an effort to comply with any process which may be served upon SPC;
  • Maintain, safeguard and/or preserve all the rights and/or property of SPC; or
  • Perform under demanding conditions in an effort to safeguard the personal safety of users of our mobile app and websites and/or the general public.

If we ever transferred or consolidated our operations, we would transfer the information that we had collected to the transferee so that it could carry on these operations.

Unsubscribe or Opt-Out

All users and/or visitors to our website or mobile app have the option to discontinue receiving communication from us and/or reserve the right to discontinue receiving communications by way of email or newsletters. To discontinue or unsubscribe to our website or mobile app please send an email that you wish to unsubscribe to: This email address is being protected from spambots. You need JavaScript enabled to view it. . If you wish to unsubscribe or opt-out from any third party websites, you must go to that specific website to unsubscribe and/or opt-out.

Links to Other Web Sites 

Our websites and mobile apps contain links to affiliate and other websites. SPC does not claim nor accept responsibility for any privacy policies, practices and/or procedures of other such websites. Therefore, we encourage all users and visitors to be aware when they leave our website or mobile app and to read the privacy statement of each and every website or mobile app that collects personally identifiable information. The aforementioned Privacy Policy Agreement applies only and solely to the information collected by our website or mobile app.

How does SPC safeguard my information?

SPC shall endeavor and shall take reasonable precaution to maintain adequate physical, procedural and technical security with respect to our offices and information storage facilities as to prevent any loss, misuse, unauthorized access, disclosure or modification of the user's personal information under our control.

The company also uses Secure Socket Layer (SSI) for authentication and private communications in an effort to build users’ trust and confidence in the internet and website use by providing simple and secure access and communication of credit card and personal information. The website is also secured by VeriSign.

What choices do I have about how my information is used and shared?

We try to limit the collection, use, and sharing of information to just that information that we need for the purposes identified in this Privacy Policy.  Accordingly, there’s not much use or sharing that we can restrict without the solution being to just discontinue the use of the Service. You can ask us to not use or share certain information, or to refrain from marketing to you, by contacting us using the information in the section entitled “How do I contact SPC?” We’ll tell you about your options.

How does SPC communicate with me?

We may contact you about goods or services that might be of interest to you, about your account, or the Services using postal mail, telephone calls, e-mail, text messages, or other electronic messages using any electronic address you have provided to us.

You can manage your communication preferences by contacting us using the information in the section entitled “How do I contact SPC?“.

What consents are you giving when you submit personal information to SPC through a site or another resource?

By submitting your personal information in connection with a transaction or the use of this site or other resource, you are consenting and agreeing to the following things.

1.   SPC may process your personal information in the United States or in such other location(s) as SPC reasonably deems appropriate and SPC may move that information from one place to another, including, but not limited to, into or, out of, places in which the law regarding personal information that applies in your current or home jurisdiction do not apply.

2.   SPC may process your personal information for the purposes of answering your request, providing the goods, services, and/or software that you have ordered (or that have been ordered on your behalf), and communicating with you about such matters, goods, services, and/or software or similar matters, goods, services, and/or software.

3.   Where the circumstances associated with your provision of your personal information indicate that ongoing communication is requested or contemplated (such as, but not limited to, when you sign up for a newsletter, event updates, or similar communications), SPC may process your personal information for such purposes within the reasonable scope of the kinds of contemplated communications.

This consent is in addition to consent to the other collection, use, sharing, and other matters contained in this Privacy Policy.

Do I have different rights if I’m a resident of California?

Your California Privacy Rights: If you’re a California resident, California privacy law requires that we give you specific disclosures about our privacy practices, including telling you about the information we share with other third parties for their marketing purposes. You can request this information by contacting us using the information in the section entitled How do I contact SPC?“.

How long does SPC keep my information?

We keep the information that we collect until we no longer need the information in order to provide the Services to you, conduct our operation, enable us to communicate with you, or satisfy our legal or contractual obligations. After that, we destroy the information or anonymize it.

How are changes to Privacy Policy handled? 

SPC reserves the right to update and/or change the terms of our privacy policy. If we change this Privacy Policy, we’ll post the revised Privacy Policy on the privacy portion of our website at We’ll post the revised Privacy Policy a reasonable amount of time ahead of when it will become effective.  If you don’t want to continue under the revised Privacy Policy, you can terminate the Service and the revised Privacy Policy won’t apply.  If you continue with the Service and don’t terminate, the new Privacy Policy will apply to you

Acceptance of Terms

Through the use of this website or mobile application, you are hereby accepting the terms and conditions stipulated within the aforementioned Privacy Policy Agreement. If you are not in agreement with our terms and conditions, then you should refrain from further use of our sites. In addition, your continued use of our website or mobile app following the posting of any updates or changes to our terms and conditions shall mean that you are in agreement and acceptance of such changes.

How do I contact SPC?

If you have any questions or concerns regarding the Privacy Policy Agreement related to our website, please feel free to contact us at the following email, telephone number or mailing address.

This email address is being protected from spambots. You need JavaScript enabled to view it.
Telephone Number: 303-772-2103
Mailing Address:
Niwot Corporation Dba Specialty Products Company
4045 Specialty Place
Longmont, Colorado 80504

On-site Service

Please Note: While SPC does not offer direct on-site service of vehicles, our experienced techs are here to help answer any alignment questions you may have through our email form and FAQ section.


Distributor Login

Distributors- Click Here To Login

Rep Login

SPC Rep's- Click Here To Login

Training Login

For Online Training - Click Here To Login